University of North Carolina Ashville Athletics

Mission Statement
06.14.2018 | Athletics News
Mission - To Develop "Champions in Athletics and Leaders in Life."
Vision - UNC Asheville Athletics will be a mission-driven, student-centered program that enhances the student experience, supports enrollment, and connects the campus to the community. We will deliver value through strong relationships and a distinctive culture while competing successfully at the NCAA Division I level. We will out-execute our competition through smart alignment of strategy, resources, and people.
Values -
● Fostering a Culture of Respect and Accountability – creating a supportive environment where every person feels valued, safe, and heard and takes pride in their work.
● Being Innovative and Hard Working – finding new, better ways to do things and solve challenges and putting in the time, effort, and energy to make those ideas a reality.
● Demonstrating Integrity – doing things the right way, even when it is harder.
● Being a Servant-Leader – prioritizing the team's growth, well-being, and development over individual goals.
Tagline - "Dream Bigger. Achieve More."
Goals – from our revised "Dream Bigger. Achieve More." strategic plan.
Competitive Excellence and Championship Culture - Win championships and set a standard of excellence by investing in our greatest asset - our student-athletes, coaches, and staff.
Holistic and High Impact Student-Athlete Experience - Provide a wide range of resources and experiences to support the whole person.
Branding & Community Engagement - Increase awareness and build community partnerships to position Bulldog Athletics and its student-athletes as "Asheville's Team."
Revenue Growth & Facilities - Generate appropriate financial resources - including industry-standard facilities that support our mission and demonstrate an unwavering commitment to student-athlete success.
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