University of North Carolina Ashville Athletics

Women's Basketball & Big South Announces Fantastic Fans Promotion

Women's Basketball & Big South Announces Fantastic Fans Promotion

11.13.2009 | Women's Basketball

The UNC Asheville women's basketball program and the Big South Conference have formally announced details of its "Fantastic Fan Program" initiative that will start with the Bulldogs game against Newberry on Saturday at 4:30 p.m. The loyalty program will offer attendance-based prizes, with a grand prize of a trip for two to the 2010 NCAA Women's Final Four in San Antonio, Texas (tickets, hotel and airfare), courtesy of the Big South Conference.

As part of the program, all Bulldog fans can receive a Fantastic Fan card from UNC Asheville, which will be used to track their game-by-game attendance.  Bulldog fans will be rewarded with different prize levels for attending multiple games, which will increase in value with each attendance level reached.  Asheville fans who attend a total of eight games will be eligible for the grand prize trip to the Women's Final Four.  The grand prize winner will be selected randomly from the list of fans that successfully completed the "Fantastic Fan" attendance card and will be recognized at the 2010 Advance Auto Parts Women's Basketball Championship.

Big South "Fantastic Fan" members will receive the following prizes based on attendance:

Games Attended     Prize
         2                 Commemorative Prize
         4                 Frequent Fan T-Shirt
         6                 Gift Card ($10 value)
         8                 Gift Card ($25 value)

The Conference-wide "Fantastic Fan" promotion, created from a grant awarded from the NCAA Women's Basketball Grant Program, aims to increase attendance by an average of 20 percent at Big South women's basketball games in 2009-10 by developing relationships between teams and fans, and rewarding loyalty.  In addition to the announcement of the prize levels, the Big South also unveiled a special logo (shown above) to identify the initiative as well as brand women's basketball.  Additional components of the "Fantastic Fan Program" include an extensive web campaign created by the member institutions and Conference office, as well as television commercials and other promotional platforms.

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