University of North Carolina Ashville Athletics
UNC Asheville Athletics Signs Multi-Year Partnership Extension with BMW
08.22.2024 | General, Athletics News
ASHEVILLE, N.C. – UNC Asheville Athletics and BMW, the Exclusive Luxury Vehicle of the Bulldogs since 2021, have agreed to a multi-year extension of their partnership facilitated by UNC Asheville Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics.
"I am thrilled with our new multi-year partnership with UNC Asheville Athletics," said Curtis Snyder – Regional Marketing Manager – BMW Southern Region. "This collaboration underscores our commitment to supporting local communities and fostering a spirit of excellence both on and off the field and court. We look forward to engaging with the passionate fans, students, and athletes of UNC Asheville, driving forward a shared vision of performance, innovation, and success."
BMW's continued support of the Bulldogs provides the sponsor with digital and social activation, prominent website visibility, digital and static signage, and intellectual property rights throughout the year, as well as additional designation as UNC Asheville Athletics Premium Parking Sponsor. Kimmel Arena will also host BMW vehicle displays and activations throughout the basketball season.
"I am thrilled that Bulldog Athletics is continuing our esteemed partnership with BMW," said Director of Athletics Janet R. Cone, "The support that BMW has provided our student-athletes has been a huge part of growing the holistic experience that is part of our strategic plan, and I look forward to many more years of working together."
UNC Asheville Sports Properties is the exclusive multimedia rights holder for UNC Asheville Athletics and oversees all sponsorship agreements on behalf of the Bulldogs.
"We're extremely grateful for the support BMW has shown the Bulldogs over the last three years," added Dan Dial, General Manager of UNC Asheville Sports Properties. "They have proven to be a terrific partner and we're excited to continue our relationship for many years in the future."
BMW Group in America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 116 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
About UNC Asheville Athletics
UNC Asheville is North Carolina's designated public liberal arts and sciences university and one of the 17 excellent, diverse, and accessible institutions of the UNC System. UNC Asheville's relationship-driven education prepares students for lives of leadership and service with an emphasis on critical thinking, clear and thoughtful expression, applied research, community engagement, free and open inquiry, and undergraduate and graduate programs that address the most pressing issues of our time. Through small class sizes, close collaboration, and high-impact experiences, we are preparing the next generation of leaders and productive citizens to serve North Carolina and the nation.
Bulldog Athletics is home to 16 NCAA Division I Sports teams. With more than 30 Big South Conference Championships since moving to Division I, Asheville student-athletes have earned recognition as All-Americans and excel in the classroom and community, regularly earning academic distinctions, and engaging in thousands of combined hours of service.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.