University of North Carolina Ashville Athletics

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Bulldogs’ Big Economic Impact: UNC Asheville Athletics is Making a Huge Difference in the Community

01.26.2018 | General, Athletics News

UNC Asheville Economic Impact Announcement

UNC Asheville Athletics Quick Facts Sheet

In a report conducted by SYNEVA Economics, it was determined that UNC Asheville athletics is a significant driver in Asheville's regional economy. In fact, UNC Asheville athletics has raised the local economic impact by $16.6 million.

The economic impacts of UNC Asheville athletics for the fiscal year 2017 on the Asheville, N.C. metro area shows that UNC Asheville athletics contributes to the local economy in three vital ways:
  • UNC Asheville Athletics Campus Operations ($14.3 million output)
  • Outside Visitors ($2.3 million output)
  • Planned Capital Improvements (averaging $2.9 million in output over the next five years)
"We pride ourselves in being a valuable part of the Asheville community, and these numbers show that the investment in UNC Asheville athletics supports not only the strategic plan of the university and garners local, regional and national media exposure, but also engages students, faculty, staff, alumni and community members," UNC Asheville Director of Athletics Janet R. Cone said. "UNC Asheville athletics will continue to strive to become an even bigger economic driver in this community over the coming years."

The economic impact from Bulldog athletics is just part of an even bigger impact to the area by UNC Asheville with the university having an important $450 million total economic impact annually.

UNC Asheville Athletics Total Economic Impact

The total economic impact for UNC Asheville athletics is the sum of two major economic activities:
  • UNC Asheville Athletics Operations
  • Outside Visitor Spending
The major reason for the local spending for operations is due to UNC Asheville's NCAA Division I 16 sports (seven men's programs and nine women's programs) and spending by those who attend UNC Asheville's athletic events.

UNC Asheville athletics supports 143 local jobs annually and raises labor income by $5.9 million, and local economic activities stimulated by UNC Asheville Athletics generate annual tax revenues of just over $2.3 million.

An examination of employment impacts by industry demonstrates the far-reaching effects of UNC Asheville athletics on the Asheville economy. For example, UNC Asheville athletics supports 21 local jobs in restaurants and lodging, 16 local jobs in retail trade and 15 jobs in local real estate and rental services.

UNC Asheville Athletics Operations
UNC Asheville athletics operations includes local spending on products and services associated with conducting the operations of the athletics programs and the additional spending impacts of student- athletes earning scholarships through the department.

UNC Asheville athletics operations support a total of 118 local jobs; 35 directly, 26 indirectly and 57 induced. In terms of income activity, athletics campus operations spending cause local labor income to increase by $5.1 million. Annually, economic value rises $8.1 million and total economic output increases by $14.3 million in the Asheville region as a result of spending on operations by UNC Asheville athletics. As local purchases are made they generate additional tax revenues; increasing county, local, state and federal revenues by $1.9 million annually.

UNC Asheville Athletics Outside Visitor Spending
UNC Asheville athletics attracts outside visitors to attend or participate in sporting events. Over the 2016-2017 fiscal year, it is estimated that $1.3 million was spent locally by outside visitors participating in or attending UNC Asheville athletics events. Spending patterns of outside visitors are derived from a model of sporting event spending utilized by the National Association of Sports Commissions.

Spending by outside visitors supports 25 local jobs, adds $739,000 in local income and raises local output by $2.3 million. Outside visitor spending leads to $316,000 in additional tax revenues.

Planned Capital Improvements
Over the next five years, the total impact of UNC Asheville athletics' planned capital improvements will on average annually support 21 local jobs and add $739,000 in local income. In addition, UNC Asheville will raise $1.1 million in local economic value and increase local economic output by $2.9 million as well as generate $244,000 in tax revenues.

Background
The UNC Asheville athletics department retained SYNEVA Economics LLC to conduct a comprehensive analysis of the department's impact upon the Asheville North Carolina regional economy. The purpose of the analysis was to gain a greater understanding and appreciation of the UNC Asheville athletics' economic effects upon the region. The analysis is expected to objectively quantify local spending that occurs as a result of the presence of UNC Asheville athletics' activities and track that spending as it moves through the local economy. Results of the analysis can demonstrate the economic contribution and value of UNC Asheville athletics in terms of local supported jobs, increased income, value added, raised economic output and additional tax revenues generated.

UNC Asheville's intercollegiate athletics has participated in NCAA Division I competition since 1986 and is a member of the Big South Conference. UNC Asheville offers 16 sports, including baseball, basketball, cross country, indoor and outdoor track, soccer, and tennis for men and basketball, cross country, golf, indoor and outdoor track, soccer, swimming, tennis and volleyball for women. UNC Asheville Athletics is an exemplary NCAA Division I program that champions UNC Asheville's mission and strategic plan by creating an environment where student-athletes have high-impact learning experiences and engage internal and external constituents and communities.

Bulldog student athletes participated in over 2,500 hours of community service this past year. The graduation success rate and grade point average for UNC Asheville student-athletes were higher than the overall student body, a point of pride for the program and distinctive among NCAA Division I schools. UNC Asheville athletics strives for national recognition for developing "Champions in Athletics and Leaders in Life" by winning in the classroom, community and competition and to be one of the top men's mid-major basketball programs in the country.

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